Bridging the digital skills gap in Scotland

Digital skills are becoming increasingly essential in business.  A large percentage of existing and start-up businesses do not have the necessary skills required in the digital age.

Many people are unable to perform the most simple of digital tasks and are certainly not in a position to help promote or run a business effectively online. As most SMEs do not have the budget to employ a digital agency, it is imperative they learn to do it themselves or employ someone that can!

We have a portfolio of free courses to suit all your digital needs…

Digital Marketing

Our free online course offer individuals and businesses across Scotland the chance to gain an NCFE Certificate in Digital Marketing at no cost whatsoever. There are 8 units - accredited and approved by national educational organisation NCFE. With resources created by members of the Chartered Institute for Marketing our free online course provides fantastic opportunities.

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To enrol, individuals must be currently living in Scotland, been in the EU for 3 years and over the age of 16.
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Smartphone Videography

Create powerful videos on your smartphone - Our free online course will teach you in-demand videography skills. Learn how to film professional interviews that could save a potential employer thousands of pounds a year in marketing. More often than not, businesses must go to where the consumers are. Right now, that’s video.

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To enrol, individuals must be currently living in Scotland, been in the EU for 3 years and over the age of 16.
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App Development​

Apps are a proven mobile marketing champ. Now you have the chance to create your own, for free… You can be the proud owner of a PWA (Progressive Web App) - an app that is delivered through your web browser. PWAs combine the power of a mobile website and a native app and are accessible across all mobile devices.

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To enrol, individuals must be currently living in Scotland, been in the EU for 3 years and over the age of 16.
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Social Media Marketing​

Find out what customers are using and what they want and expect from an organisation's communications into their online social world. Resources created by members of the Chartered Institute for Marketing.

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To enrol, individuals must be currently living in Scotland, been in the EU for 3 years and over the age of 16.
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Search Engine Optimisation

Look at the process of internet searching from the customers' angle, and then see how SEO can be used to generate more traffic towards an organisation's website.

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To enrol, individuals must be currently living in Scotland, been in the EU for 3 years and over the age of 16.
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Content Writing

See how important content is in making a promotion successful. Content marketing helps companies create sustainable brand loyalty, provides valuable information to consumers, and creates a willingness to purchase products from the company in the future.

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To enrol, individuals must be currently living in Scotland, been in the EU for 3 years and over the age of 16.
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Analytics

Learn why measurement is important and how this can benefit your organisation or one you are familiar with.

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To enrol, individuals must be currently living in Scotland, been in the EU for 3 years and over the age of 16.
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Freephone: 0800 001 5910 or complete the form and a member of our friendly team will be in touch.

To enrol individuals must be currently living in Scotland, been in the EU for 3 years and over the age of 16.

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